The Indian advertising landscape is on the brink of witnessing one of the most ambitious collaborations in its history. IAMG Group, the fast-rising powerhouse in creative and commercial storytelling, has officially begun preparations for its monumental project: Global Advertising Campaign – II, featuring two of India’s most influential brands — Zomato and boAt.
After the thunderous success of their first campaign for SuperU, headlined by the iconic Har Ghar Mein Ek Ranveer Singh, IAMG Group has become synonymous with bold ideas, viral narratives, and content-first strategy. Their ability to build momentum, generate cultural conversations, and command audience attention has drawn the confidence of the country’s biggest brands — all in a remarkably short span of time.
Now, with Zomato and boAt joining hands under one unified vision, IAMG Group is preparing a campaign that industry insiders are already calling a game changer.
A Collaboration That India Has Never Seen Before
Two giants.
One story.
One day.
One location.
And an entire nation watching.
IAMG’s upcoming campaign brings together Zomato’s taste-driven culture and boAt’s tech-driven identity, under the creatively charged theme:
“We Rhyme Together. We Dine Together.”
This concept captures the synergy between food and music — two forces that move India. The campaign aims to blend lifestyle, youth culture, and brand identity into a single cinematic narrative that speaks to Gen Z, young professionals, creators, and everyday consumers.
The shoot will feature:
Top content creators
Handpicked professional models
Dynamic scripts and visual storytelling
Cinematic, high-energy aesthetics IAMG is known for
The hero of the campaign?
Content. Pure, powerful, premium content.
IAMG Group: India’s Fastest-Rising Ad Powerhouse
IAMG Group’s philosophy is simple but rare in today’s market — “content dictates the win.”
Their strategy disrupts traditional advertising by blending virality with purpose, aspirational visuals with grounded storytelling, and brand goals with cultural rhythm. This unique approach helped SuperU’s campaign — featuring Mammoth, Carnier, and Lotus — explode across platforms and dominate consumer conversations.
Brands have taken notice.
And they’re betting big.
What sets IAMG Group apart is:
Unmatched creative agility
A storytelling-first method
Sharp youth-insight execution
Visual innovation and cinematic craft
Lightning-fast production capability
This combination has made the group a top contender in Delhi’s advertising scene, and with the Zomato × boAt campaign lined up, industry predictions say IAMG is poised to enter the national arena as a front-runner.
Why This Campaign Might Change the Industry
The collaboration isn’t just large — it’s historic.
Never before have two massive consumer brands combined their identity into one premium commercial narrative.
Never before has a young agency taken charge of such a high-stakes, multi-brand campaign.
Never before has an advertising group attempted to merge two industries — food-tech and audio-tech — into one unified creative universe.
Experts believe this project could shift brand strategy nationwide, inspiring more crossover campaigns and pushing agencies to think bigger, faster, and culturally sharper.
IAMG Group’s boldness, pace, and confidence have already put them in the spotlight — but this campaign is expected to place them on the global creative map.
The Future Looks Set to “Explode”
With production machinery moving at full speed, creators gearing up, and the brands fully invested, Global Advertising Campaign – II is being positioned as one of the largest advertising moments of the decade.
If the momentum continues and the execution lands with the force IAMG is known for, this campaign won’t just be a success —
it will be a milestone in India’s advertising history.
Zomato × boAt.
IAMG Group.
One vision.
One explosion.
India, get ready — this ad is about to rewrite the rules.
