In an industry where jewellery campaigns have long celebrated feminine grace, Sneha Chatterjee has chosen to do something quietly radical — she’s introducing a male brand ambassador for her jewellery label, Maana.
And everyone’s asking the same question — who is the face behind the camera?
A Disruptive Yet Elegant Choice
For Sneha, this wasn’t a gimmick — it was a statement.
“Jewellery is not about gender — it’s about confidence, character, and connection,” she shares. “I wanted Maana to reflect that energy.”
Known for its minimal yet powerful designs, Maana celebrates individuality and emotion over convention. Each piece — from sleek, handcrafted rings to textured gold chains and sculptural earrings — embodies a quiet strength. It’s jewellery designed not to impress but to express.
In a world where self-expression has no boundaries, Sneha’s decision feels perfectly aligned with the new language of modern luxury — one that’s fluid, inclusive, and emotionally intelligent.
The choice to feature a man — possibly Shubh Dutt (we are guessing), who also manages Sneha — has only deepened the intrigue. The teaser, with its moody gold tones and glimpses of a masculine silhouette, sparked instant curiosity across her audience, leaving everyone wondering what story this collaboration will unfold.
The Message Behind the Move-
Sneha’s choice goes beyond aesthetics — it’s symbolic.
By placing a male ambassador at the heart of a jewellery brand, she’s opening a larger conversation about modern masculinity, emotion, and adornment as self-expression.
In her words, “I wanted to show that jewellery isn’t just for women; it’s for anyone who wants to express their story, their energy, their belief. Confidence looks beautiful on everyone.”
This perspective — both progressive and poetic — is what’s setting Maana apart in India’s evolving luxury landscape.
Jewellery That Speaks to the Soul-
What makes Maana special is how it captures the emotional depth of adornment. Sneha’s designs are rooted in minimalism but elevated by meaning — each piece symbolising strength, growth, and inner radiance.
The collections are designed for those who seek connection over comparison, and who see jewellery as a reflection of energy, not gender. Whether it’s a single gold ring worn with intent or a bold statement chain layered for individuality — Maana’s pieces embody effortless confidence.
The Evolution of Maana: Beyond Jewellery-
As Maana continues to sparkle, Sneha is already shaping her next big venture — Glow & Sip, a concept that beautifully merges skincare and coffee into one mindful ritual.
It’s more than a brand; it’s an experience — a celebration of balance, glow on the outside, peace on the inside.
From Maana’s timeless jewellery to Glow & Sip’s sensorial self-care, Sneha is crafting a lifestyle that’s effortlessly elegant, genderless, and deeply human.
Sneha Chatterjee: The Creator Behind the Brand-
Before founding Maana, Sneha made her mark as a skincare influencer and content creator, known for her insightful and science-backed beauty videos. Her collaborations with top skincare brands, authentic storytelling have made her one of the most relatable digital voices today.
Her evolution from influencer to entrepreneur reflects a new kind of creative leadership — one where style meets substance, and luxury meets emotion.
A New Kind of Luxury-
In doing so, Sneha reminds us that luxury today isn’t about labels or rules.
It’s about emotion, inclusion, and courage — the courage to be different.
And that’s exactly what makes Maana — and Sneha — impossible to ignore.
